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ALL-U-RE had the inventory and the reputation; what it needed was a route from international browser to international buyers. We rebuilt the page from scratch, set a photography standard across the full catalogue, developed packaging concepts, and repositioned collections against tested buyer behaviour rather than merchandiser instinct. Result: from 1,5% to 30% lift in international sessions, 5x increase in page traffic overall and a people purchasing with a close to 80% mobile usage rate.
The hardest part never shows on the page. We migrated the entire catalogue (100+ brands, thousands of products, every variant and image) from WooCommerce to Shopify without the client touching a single entry by hand. URLs and redirects were mapped across, so the search rankings survived the move. Customer accounts and order history came with them. Done manually, that's months of work and a guaranteed margin of error.