Building a website for an agency means building for people who judge storytelling for a living. LOOPING ONE and its group tell stories for BMW and Mercedes-Benz, and run PR, content and campaigns for clients from Deutsche Börse Group and Mozilla Firefox to Occhio. The site had to show that range without turning into a wall of logos. We built it around the work: video-led case studies up front, more than 30 projects one click away, and a clear route into every area of expertise, from strategy and PR to production.

An agency changes faster than its website usually does. New cases, new hires, new offers, with LOOPING ONE Health now a focus of its own for a changing health market. We set the site up on Strapi so the team publishes all of it themselves, in English and German, without waiting on a developer. The site keeps pace with the agency, not the other way round.