Berlin Braves, one of Berlin’s most influential running clubs, long before running became a hype. Visual identity, design and content for the Kreuzberg club that partners with Nike, Hyperice, Oakley and Strava.
Branding
Webdesign
Content curation
Membership platform
E-commerce
berlinbraves.com
Berlin Braves started in 2012 as a small running crew in Kreuzberg, years before every city had a run club and every brand wanted one. By the time the hype arrived, the Braves were already ahead of it: faces of Nike’s global Pegasus campaign, hosts of the cheer zones and afterparties that became fixtures of Berlin’s race weekends, and a club with partners like Nike, Hyperice, Oakley, Strava, Maurten and Speedo. We redefined the visual identity to match that energy: bold, eclectic and unmistakably Braves, built to work everywhere the club shows up.
A club this size runs on more than training plans. Memberships, season drops, collaborations like the Bandit capsule, race reports and event announcements all needed one home. The new website brings them together: a blog for the stories, a member space for the club and a shop for the drops, all in the same high-energy look. Less a website than a clubhouse online.
