TIO TIO, a padel brand, built from the court up. Concept, design and development of the Shopify store for TIO TIO Sports, a technical apparel brand made for padel.
tiotiosports.com
/ Brand concept
/ Grid system
/ Product storytelling
Padel was born from limited space: four walls, a small court, a game shaped by its constraints. TIO TIO Sports takes the same approach to apparel, and the store follows it. The layout borrows from the court itself, its lines, geometry and grid. Instead of a long catalogue, the site walks through a focused first line one piece at a time: tee, shorts, socks, each with the technical detail a player checks before buying.
/ Product pages
/ Bundle logic
/ Tech specs
A small range has to sell as a system. Every product page leads with what the piece does on court (deep ball pockets, reinforced heels, fabric light enough to disappear in play) and backs it up with tech specs. Bundles turn single pieces into a full kit, and a sign-up offer reaches players before their first order. Quiet on the surface, technical underneath: the same rule TIO TIO applies to its clothes.
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Concept
Webdesign
Development
Shopify
E-commerce
Concept, design and development of the Shopify store for TIO TIO Sports, a technical apparel brand made for padel.
tiotiosports.com

TIO TIO, a padel brand, built from the court up. Concept, design and development of the Shopify store for TIO TIO Sports, a technical apparel brand made for padel.

Padel was born from limited space: four walls, a small court, a game shaped by its constraints. TIO TIO Sports takes the same approach to apparel, and the store follows it. The layout borrows from the court itself, its lines, geometry and grid. Instead of a long catalogue, the site walks through a focused first line one piece at a time: tee, shorts, socks, each with the technical detail a player checks before buying.

A small range has to sell as a system. Every product page leads with what the piece does on court (deep ball pockets, reinforced heels, fabric light enough to disappear in play) and backs it up with tech specs. Bundles turn single pieces into a full kit, and a sign-up offer reaches players before their first order. Quiet on the surface, technical underneath: the same rule TIO TIO applies to its clothes.